12/24/2023 0 Comments Amazon lightning deals policyAudited: If the deal is checked manually, this status appears.Draft: Your Amazon deal is still in draft status and has to be submitted to Amazon for final review.The test status of your lightning deal shows you its current state: Figure 6: Set price for an Amazon dealįinally, Amazon will take you to the overview page, where you can check all the details once again. In the next step, you define your deal price or discount per unit and the minimum quantity for the lightning deal. Figure 5: Selecting the period for an Amazon deal Lightning deals on Prime Day usually have a longer lead time. Plan your regular lightning deals with a lead time of one month. A lightning deal cannot go online immediately. Also, take into account a certain amount of lead time. However, you cannot choose an exact day of the week or time. Then determine a week period suggested by Amazons in which your lightning deal should appear. Figure 4: Determine product for the lightning deal Then select a product for the lightning deal from your inventory. To create a lightning deal, click on deals in your Seller/Vendor Central under Advertising and then on Create a new deal in the top right corner. Please check again that nothing has changed in your lightning deal. Likewise, substantial price reductions can be why the deal is no longer sufficiently qualified. We, therefore, recommend that you check 36 hours before activating the lightning deal to see if the stock is sufficient. A common reason for rejection is that the quantity specified in the agreement is no longer available. But even if you meet all the requirements, Amazon may not allow the deal. Ultimately, Amazon also wants to earn money from your offer. Besides, a variant variety of the product can prove advantageous for its permission.Īmazon wants to ensure that it can generate an inevitable minimum turnover. However, the following applies to all lightning deals: If there are several product variants, a minimum number of the available variants is included in the offer to give the buyer the most excellent possible choice. The article presentation must comply with the Amazon guidelines for product presentations (style guides).The minimum requirement is a rating of at least 3.5 and that the product can be shipped with Amazon Prime.The offer must be the lowest selling price since the beginning of the year (including previous deal prices).The product's price will be reduced by at least 20%, thus undercutting the lowest selling price of the last 30 days by at least 10% (including lightning deals).On Prime Day, additional or extended conditions for a lightning deal apply: Campaigns for the same product must not overlap.Used products are excluded from this promotion The amazon deal must be a new product.
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